Nov 30, 2022 3 min read You Can Negotiate Anything

You Can Negotiate Anything: Summary

Everything you need to know about Herb Cohen's You Can Negotiate Anything, in 1 paragraph.

A reader enjoying You Can Negotiate Anything by Herb Cohen

In You Can Negotiate Anything, Herb Cohen teaches readers the fundamentals of negotiation and how to apply them to any situation in order to become better negotiators. He provides insight into the underlying principles of negotiation, such as the power of flexibility, understanding the other party's interests, and knowing one's own goals. Additionally, Cohen shows readers how to develop a plan and use tactics to achieve their desired outcomes. He emphasizes that with the right approach, it is possible to successfully negotiate almost anything.

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You Can Negotiate Anything: Key Points

Know Your Goals: Establish what you want to achieve in the negotiation and your bottom line before entering into any negotiations.
Be Prepared: Research the other party, their interests, and have a thorough understanding of the issue.
Create a Win-Win Situation: Look for creative solutions that will benefit both parties; don’t focus solely on what you want to gain.
Use Silence Strategically: Utilize pauses to make the other side feel uncomfortable, nervous, and more likely to cave in to your requests.
Listen Carefully: Pay attention to what is being said and look for signals that could give you an advantage in the negotiation.
Build Rapport with Your Opponent: Find common ground that can be used as leverage in order to create a positive atmosphere and encourage mutual cooperation.
Remain Flexible: Be willing to adjust your goals or strategy if needed in order to reach an agreement beneficial to both sides.
Don’t Give Up Too Early: Stay focused on your goal, even when you encounter obstacles—you can often turn an obstacle into an advantage if you remain patient and refuse to give up too easily.

What to say about You Can Negotiate Anything

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"The strategies outlined in You Can Negotiate Anything provide a powerful framework for negotiations that can benefit both parties involved."
"Herb Cohen's insights into negotiations are incredibly valuable and his book You Can Negotiate Anything is sure to be an indispensable asset for anyone looking to improve their negotiation skills."
"You Can Negotiate Anything presents helpful tips and techniques for getting the most out of any negotiation situation."
"Herb Cohen's detailed guidance on negotiations makes understanding the process and achieving successful outcomes much easier with You Can Negotiate Anything."
"This book provides a comprehensive overview of the art of negotiation, making it an invaluable resource for anyone who wants to maximize their negotiating power."
"You Can Negotiate Anything is an essential tool for any negotiator looking to hone their skills and become more effective in their negotiations."

What to post on LinkedIn or Twitter about You Can Negotiate Anything

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Top 5 Quotes from You Can Negotiate Anything

"The only way to get what you want is to help the other person get what they want."
"Negotiating is not a spectator sport; it requires active participation."
"The only way to win in negotiations is by creating and offering options which are of greater value than what you are receiving."
"Negotiation is an art, not a science – it requires creativity, flexibility and the ability to think on your feet."
"It's not about being tough or soft – it's about being fair and reasonable."

Other books by Herb Cohen

Negotiate This!: By Caring, But Not T-H-A-T Much
Negotiate to Win: The 21 Rules for Successful Negotiating
Getting Your Way Every Day: How To Use Negotiation Skills To Get What You Want In Life
Negotiate The Deal You Want: How to Reach Agreement with Others
The Negotiable Manager: A Guide to Building Negotiating Skills
Influence: The Art of Getting What You Want