Nov 30, 2022 2 min read Selling with EASE

Selling with EASE: Summary

Everything you need to know about Chris Murray's Selling with EASE, in 1 paragraph.

A reader enjoying Selling with EASE by Chris Murray

Selling with EASE by Chris Murray is a comprehensive guide for sales professionals looking to enhance their selling strategies. It provides practical advice on how to build relationships with customers, handle difficult conversations and objections, and use analytics to drive sales results. It also covers topics such as how to craft persuasive presentations that resonate with buyers, use data to inform decisions, close deals confidently, and develop a successful career as a sales professional.

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Selling with EASE: Key Points

Build relationships: It's important to create a connection with your customer by taking the time to learn about their needs and build trust in order to make the sale successful.
Make sure you understand the customer’s needs: Ask questions, listen carefully, and provide solutions that meet the customer’s needs.
Know your product: Be knowledgeable about the features and benefits of your product so you can explain them clearly to customers.
Practice active listening: Pay attention to what customers are saying and restate what they've said in your own words to show that you understand them.
Present an offer: Present a personalized offer tailored to the customer's needs and budget.
Close the sale: Be confident when asking for the sale and remind the customer of all the benefits they will receive from purchasing your product or service.
Follow up after the sale: Keep in touch with customers after they've purchased and offer additional services or products that may interest them in the future.

What to say about Selling with EASE

"Selling with EASE offers an insightful approach to sales that can help us streamline our processes and increase our profits."
"Chris Murray's book, Selling with EASE, provides a comprehensive framework for developing successful sales strategies."
"The idea of focusing on relationship building as a key component of sales comes through strongly in Selling with EASE."
"With Selling with EASE, we can create better customer experiences through thoughtful engagement and communication."
"Selling with EASE is a great resource for learning how to take advantage of the latest trends in sales methodology."
"The use of storytelling as an effective sales technique is highlighted throughout Selling with EASE."
"Selling with EASE is an excellent guide to understanding how to effectively use digital tools to reach customers and build relationships."
"I'm confident that applying the principles outlined in Selling with EASE will help us maximize our sales potential."
"The case studies included in the book provide valuable insight into how other businesses have successfully used the strategies outlined in Selling with EASE."
"Selling with EASE provides detailed guidance on how to create value-driven conversations that result in increased customer satisfaction and loyalty."